Thursday, August 4, 2011

Hearty Breakfast in 1.5 Seconds!

Point: The author is introducing another aspect of Jimmy Dean sausage by making it quick and versatile. He’s appealing to societies demand of a more hearty and healthy breakfast in this ad.

Evidence: The ad shows a brilliant sunrise to entice viewers of the importance of having a good hearty breakfast. By adding the crumbles to a breakfast burrito he is appealing to a more culturally diverse audience as well as expanding his current consumer base. The views automatically assume that the sausage is healthy because it makes any breakfast more hearty. The sausage crumbles also appeal to anyone on the go because it is quicker, easier and fully cooked.

Wildlife Restoration: Preserving Your Most Cherished Family Tradition

     The fine folks at Wildlife Restoration have launched a tradition-rooted ad campaign in an effort to raise awareness and support for their proposals of raising tax rates and establishing tariffs in an effort to promote conservationism throughout the United States.  Beginning with a "familial" scene of grandfather and grandson bonding through their shared interest in hunting, the author continues throughout the advertisement to speak to the subconscious "American Values" of the reader.  The text references "receipt" and "contract" showing that the purchase of firearms and their accessories is really an investment "to preserve and protect our wildlife and environment."  The ad continues by recounting generic "rejuvenation success stories" and the claim that hunters are "the most influential conservationist in the world today."  The ad concludes with the repeated use of the personal pronoun "I" in an effort to personalize the ad.  Also, the use of "Don Campbell", of the Tennessee Department of Environment and Conservation attempts to lend credibility to their position. The use of grand vocabulary and the traditional cabin scene have a disarming (no pun intended) effect upon the reader and establish a willingness to read further.  The use of success stories and the application of the term conservationist to a hunter serve to cause the reader to re-think previously held positions.  Finally, the use of an actual name and the pronoun "I" serve to individualize the argument, perhaps because the author believes that it is only at the individual level  that his fight will be won.  Sadly, the author gives precious little information as to the need for a tax rate change and details of its actual effect.

add analysis

The writer of the add attempts to persuade people that Pearl Izumi shoes are "anatomically designed" to correctly fit your feet. The add shows the shoes as a DNA helix that is as "lightweight, powerful and efficient" as the runner or the biker needs to be to perform at his or her best. The writer also attempts to grid the human body in the back ground of the add to show how symmetrically balanced the shoe is.
It seems that the writer feels that the shoe would be a part of your DNA. It would fit you just as comfortably as other parts of your body.
Cook's attempts to sell naturally hickory-smoked, bone-in ham by implying that holiday celebrations in the past are more appealing than holiday activities today. The ad compares the ham "to a time machine that takes you back to holidays of old." It suggests that holidays in the past were better because their ham has been "the centerpiece of holiday meals for more than 65 years." Having a centerpiece implies that this ham has been the central focus of the meal and that the family will be together at a table. The ad also suggests that the sweet aroma of this ham will not only recapture fondly-remembered memories of past holiday, but will also guarantee new memories. Cook's promotes their product by appealing to the sentimental emotions of a happy family together for a holiday meal.

Ad Analysis

This ad appeals to the international and well-educated woman. This is the type of woman that works hard in a highly competitive world. The point is evidenced by a serene and fit model, with a global appearance, running as feelings such as fear, frustration, anger, and stress dissipate around her. According to the article " running releases more than just sweat". Those desiring to loose the negative feelings can do so by
choosing and using the correct running attire which will lead to a "sound mind and sound body."

Advertisement analysis

This advertisement is for Quilted Northern toilet paper. The author attempts to cause the consumer to think about the hand side of toilet papers use and buy Northern because it better protects the hand. The ad uses some slippery language and fear as a motivator. The ad contains the phrase 50% stronger without saying stronger than what, and claims to "help" your hand stay clean. The ad also uses fear in the words "confident clean". These words imply that not using Northern may not keep your hands clean. This is a typical advertisement for a low involvement decision purchase of choosing one toilet paper over another.

adjfklajsdlkfkjalskjdf

qjerlkajlkfjlkajdfkljasldkjflkasjdlkfj