Thursday, August 4, 2011

Advertisement analysis

This advertisement is for Quilted Northern toilet paper. The author attempts to cause the consumer to think about the hand side of toilet papers use and buy Northern because it better protects the hand. The ad uses some slippery language and fear as a motivator. The ad contains the phrase 50% stronger without saying stronger than what, and claims to "help" your hand stay clean. The ad also uses fear in the words "confident clean". These words imply that not using Northern may not keep your hands clean. This is a typical advertisement for a low involvement decision purchase of choosing one toilet paper over another.
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3 comments:

  1. DaleAugust 4, 2011 at 11:21 AM

    great analysis!

    ReplyDelete
  2. tackettAugust 4, 2011 at 11:23 AM

    Shared connection~~~~ We have noticed that this toilet paper is slippery!

    ReplyDelete
  3. crdAugust 4, 2011 at 11:28 AM

    Okay, first of all wash your hands when leaving the restroom. Ha Ha
    You did a great job explaining how the toilet paper company has played on the fear of the consumer.

    ReplyDelete

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